Latest Gaming News

€35 Million Advertising Campaign for Nintendo DS

DS

28th January 2005, 1:46pm
Nintendo has revealed that a €35 million campaign will be launching soon to promote the DS's release (March 11) in Europe. 7000 units will be playable across the region beforehand. Print advertisements will run in newspapers, and television ads have been filmed. The spots centre around a teenage boy who discovers the power of his finger, and the hilarious antics follow during his day.

Yeah. We know. Weird.
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by Nick Schaedel