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500k+ watch Driv3r's Run the Gauntlet

16th February 2004, 9:51pm
Recently Atari announced that over 500,000 people have viewed the first instalment short filmed by Ridley Scott Associates called Run the Gaunlet.
    More than a half million users have logged on to view Episode 1 of the three-part short film titled "Run The Gauntlet" - created by Ridley Scott Associates - in the first month since launch, showing the massive scale of the worldwide anticipation for the launch of DRIV3R.
Appears to be paying off for Atari. This unique marketing strategy seems like it is appealing to fans creating a great interest in the game. This will hopefully for Atari's sake bring in the bacon as such.
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by Robert Gardner