Latest Gaming News

Activision Sponsoring The Gravity Games

15th October 2003, 9:49pm
Activision, Inc., the #1 worldwide publisher of action sports video games, announced today that the company will be an exclusive sponsor of the 2003 Gravity Games and that NBC will use Activision's proprietary Tony Hawk's Underground game engine technology to illustrate the street and vert athlete performances during the October 12, October 19 and October 26 Gravity Games broadcasts.

The sponsorship supports Activision's upcoming launch of Tony Hawk's Underground. Also, during the Gravity Games' street and vert competitions, NBC will broadcast eight, 30-second television spots for the highly anticipated video game.

"The Gravity Games is a perfect fit for our brand and the event's timing is ideal to support the launch of Tony Hawk's Underground," said Will Kassoy, vice president of global brand management, Activision. "With the NBC broadcasts, the Gravity Games generates record network ratings for action sports programming and reaches millions of fans of both action sports and our popular Tony Hawk series. As a result of this unique alliance, Activision will be able to match its industry leading gaming technology with one of the most popular action sports events in the world."

"Activision is such a great fit with the Gravity Games and we are thrilled to be partnered with them again this year," said Wade Martin, General Manager of the Gravity Games. "The Tony Hawk's Underground game technology is amazing and is a complement to our Gravity Games broadcasts."

The Gravity Games is already television's highest rated action sports program (16 of the top 20 broadcasts) and the popularity continues to grow worldwide. A crowd of more 163,000 spectators attended the five-day event, which was held at North Coast Harbour in Cleveland, Ohio, September 10-14, 2003, to watch more than 200 of the world's best professional action sports athletes compete in skateboarding, freestyle motocross, BMX freestyle, aggressive in-line skating and wakeboarding events.
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by Benjamin Murphy