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E3 2003: Gigex Reveal The G-Card

15th May 2003, 9:29pm
Gigex, Inc., the leading promotion and marketing service for interactive entertainment, today announced the G-Card, a new standardized service for marketing video games to consumers, retail and the trade.

Gigex has used its experience of over 8 years of marketing hundreds of video game titles to deliver a standardized solution for the video game industry to market its products and drive awareness and demand in both the business and consumer sectors.

The G-Card will allow video game publishers to highlight the most vital aspects of a game - including the description, demo, video trailer, review, press and news, screen shots, rating, retail links, fan sites - and publish this virtual sell sheet within minutes. All assets, including the demo and trailer, will be hosted by Gigex. The publisher will receive a link that can be placed on their site and emailed to trade press, retailers and consumers. The G-Card will also be available in the searchable databases of both leading consumer site, Gigex.com, and the leading business news site, Gamedaily.com. The G-Card service and asset hosting is free to video game publishers with upgrade and advertising options to include distribution to the targeted audiences of Gigex and GameDAILY.

"Gigex has used our experience to deliver a simple solution that provides everything you need to know about a game," said Mark Friedler, CEO of Gigex, Inc. "The G-Card is analogous to a Morningstar report for a mutual fund - one page of the vital information in a standardized format that is easy to understand. The difference is the publisher chooses what reviews and news they want to be highlighted to consumers and trade. The days of difficult communication from publisher, to retail channel to consumer are over. When the G-Card is used with to reach Gigex's 23.9 million monthly audience of consumers and GameDAILY's 18,000 industry influentials the result is the most powerful and targeted videogame marketing option available anywhere."

The G-Card will be shown at exclusively this week at the E3 trade show in at the Gigex booth in Kentia Hall 7517. People interested in learning more about the service are invited to visit the booth or contact sales@gigex.com

About Gigex, Inc

Gigex is the leading advertising and promotions company specializing in free distribution of video game demos and trailers to the largest audience of targeted consumers on the Internet. Gigex is a download destination and syndicates its broadband video game demos and trailers across over 75 leading portal, entertainment and lifestyle websites. According to a Comscore/Media Metrix's December 2002 audit, Gigex reaches 23.9 million unique users. Gigex has promoted hundreds of major game titles for leading publishers including Disney Interactive, Electronic Arts, Gotham Games, Infogrames, Microsoft, SEGA, Sony, Take Two, THQ, UbiSoft, Vivendi Universal, the US Army and others. Gigex recently acquired GameDAILY, the leading industry trade newsletter and website. Founded in 1995, Gigex http://www.gigex.com is privately held with offices in San Francisco and New York City.
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by Damien