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Game Boy® Advance SP Sales Are Sky High

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Melbourne, Australia, December 24th, 2003 - With sales in excess of 100,000 units since launching on the 28th March 2003, the Game Boy Advance SP has sold the equivalent to over 30,000 feet of boxed product. Sales are literally sky high given that the average height a commercial airline flies between Melbourne and Sydney is between 28,500 & 35,000 feet! Sales of the Game Boy Advance SP are set to soar even higher during the Christmas season.

"The awesome range of new software titles available for Christmas will ensure that Game Boy Advance SP is on every young gamer's Christmas list", says John Redenbach, Merchandise Director, Toys "R" Us Australia.

The Game Boy Advance SP is available in Platinum (Silver), Cobalt (Blue), Jet (Black), Flame (Red) and has a suggested retail price of $199.

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