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Infogrames Name Change Official

8th May 2003, 11:48am
Recently, it was rumoured that we could possibly see Infogrames change its name to the well respected Atari name. Today Infogrames officially announced that they will be changing their name to Atari.

"In any language, Atari is synonymous with video games and it's recognized for transforming entertainment," said Bruno Bonnell, Chairman and CEO of IESA and Atari. "Our industry is now outpacing the Hollywood box office and by choosing Atari as our signature, we are demonstrating our commitment to this growth and our determination to take entertainment to the next level for gamers worldwide. "It's the perfect moment in our history to make this change," continued Mr. Bonnell.

"Next week we'll be launching Enter The Matrix, an extraordinary game which has redefined the Hollywood license, setting a new standard for the convergence of games and films. The 'break the mold' approach we took with Enter The Matrix exemplifies the very personality Atari has always represented and captures the personality of our Company today, from game development to deal-making to partnerships and so on.

"Perhaps the greatest part of the Atari legacy is the recipe for creating games that capture an audience's imagination: creative ideas, the talent to bring them to life, and the passion to do so," stated Mr. Bonnell. "Those elements have never been more abundant within our Company than they are right now. We have the strongest line up of properties we have ever had, deep ties with some of the world's most talented game developers, and an excitement about the future that's palpable."
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by Damien