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More Fishing And Hunting Titles On The Way!

13th June 2003, 3:07pm
Activision Value Publishing, a division of Activision, Inc., today announced an extension of its successful partnership with Cabela's, Inc.

For those that may not know, Cabela's is a world-renowned outdoors hunting and fishing outfitter. Activision's exclusive multi-year video game licensing agreement has now been extended until the year 2014. This agreement has allowed Activision to include the license in games like Cabela's Big Game Hunter (the first to use the license -- debuted March 1998).

"We are very excited to continue our partnership with Activision Value," said Bryan Stave from Cabela's. "The Cabela's titles offer unprecedented realism with authentic firearms, equipment and comprehensive safety guides to deliver a quality level that both hunters and gaming fans can really enjoy."

"The strength of the Cabela's brand is apparent in both our continued dominance at retail, as well as our growing installed base," stated Dave Oxford, General Manager, Activision Value Publishing, Inc. "This agreement underscores our commitment to continue developing exceptional games based on this renowned outdoor retailer."
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by Damien