Nintendo Announces a New, Limited-Edition, Version of the GBA SP(US)

GBA

December 2003 (Newstream) -- To celebrate the best year in the 14-year history of the Game Boy® video game system, Nintendo announces a new, limited-edition, two-tone version of the popular Game Boy® Advance SP. These special models, available starting Feb. 9 at an MSRP of $99.99, will have Platinum bases with Onyx lids, for a silver-and-black look that's sleek and unique.

"With more than 40 percent of Game Boy Advance SP players over the age of 18, the system is enjoying an expansion toward an older demographic," said George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "It's easy to see how these celebratory silver-and-black versions will appeal to an older audience. And with a limited supply, they're likely to become collector's items."

November proved to be another monumental month for the Game Boy® Advance. The Toy Retail Sales Tracking Service (TRSTS) reports that the Game Boy Advance sold more than 1.3 million units. To put that in perspective, that's more than 50 percent more Game Boy Advance units sold in November than PlayStation 2. As the hottest-selling game system in the world, total U.S. sales for Game Boy Advance in 2003 are expected to top 8 million.