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Sega In Merger Talks Again!

29th May 2003, 11:16am
Sega are at it again, firstly they rejected Namco's offer to merge, then Sammy, now they are looking to merge with none other than Electronic Arts.

In a recent Reuters article, Sega Senior Officer Hisao Oguchi stated that he is considering an offer from Electronic Arts to merge.

"Basically, our U.S. sales subsidiary will continue marketing our products in North America, but we will have to decide if that will be enough as we expand our business in the future," he said.

"We will consider forming a sales joint venture in the United States if necessary," Oguchi said. The North American market has been a thorn in Sega's side and Oguchi said the company also wants to reinforce the development of video games through alliances with local firms to attract a wider audience in the key U.S. market."

Electronic Arts is the leader in sports simulation titles and last year fended off Sega's challenge to dominate the sports simulation sector.

"We have been badly beaten in the U.S. consumer video game market," said Oguchi.

"If we can't resolve this on our own, then it's better to join hands with someone."

"If we can't resolve this on our own, then it's better to join hands with someone." he also went on to say.

A while back it was rumoured that Sega are in talks with Microsoft about a merge but Analysts said that Microsoft aren't interested in buying all of Sega.

"We'll maintain our multi-platform policy, but we may make an arrangement with a console maker, such as providing our sports games only for a certain hardware," he said.
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by Damien