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Take-Two Licensing & Cartoon Network Sign Agreement

Take-Two Licensing announced an agreement with Cartoon Network. The agreement will allow Take-Two to have first-look rights to develop and publish video games, that fall under the Cartoon Network properties. The first one off the rank will be Codename: Kid's Next Door.

Both Cartoon Network and Take-Two have been successful in creating worldwide entertainment brands,” said John Friend, senior vice president of Cartoon Network Enterprises, Cartoon Network’s licensing division. “This partnership will harness the strengths of both companies to build on existing brands and create new ones. Ultimately, we hope to see the simultaneous launch of a new series with a multi-platform video game.

This should allow Take-Two to target a younger audience, and maybe even put behind it, some recent publicity concerning certain take-two titles.

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