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Xbox Grows Console Market While Competitors Decline

Xbox

16th January 2004, 10:22pm
Today XBOX Australia revealed its console figures for 2003. According to the press release the xbox was the only console to achieve market growth in the last half of the year of 2%.
    From July 1st to December 31st 2003, Xbox grew year on year by 10% while PS2 declined 1% and GameCube declined by 5%

    This promising start to 2004 follows on from an impressive Christmas retail period for Xbox, which saw close to 115,000 units sold, with many retailers struggling to keep up with consumer demand.*** "Sales for Xbox were particularly strong this Christmas," says Peter Geer, Senior Buyer for Myer, Grace Bros and Megamart. "We had anticipated this consumer rush, so thankfully we were still able to meet this high demand".

    According to Xbox regional manager David McLean, the strong Xbox market share reflects the brand’s growing kudos among consumers. ”With less than two years in this market, these latest figures reflect how far we’ve come,” says McLean. “This consumer confidence shows the strength of our product offerings which have positioned Xbox as an entertainment unit with something for everyone.”

It is good to get some Australian results in, and it appears, over the 2004 year may be a challenge to move consoles in large quantities and increase market share
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by Robert Gardner